PokerStars Casino offers people exclusive experiences in their Red Spade Pass project, which takes influencers and customers to Formula 1 Grand Prix races and gives them a VIP treatment with all the expenses covered by the brand. 

People who win a ticket to these races get free flights and acommodation, access to the VIP lounge of each race, helicopter rides and unlimited access to buffet and drinks on the premises. They also get to meet the drivers and join fun and interesting experiences in the city that holds the big event. 

But how are the winners selected? 

That was my and my colleague's job. We had to come up with a creative challenge that would get people in the racing mood and have them compete with each other in a fun, cinematic and entertaining way. 

Our idea? 

We started from Oracle Red Bull's pit stop record: a complete pit stop in just 1,82 seconds. If they can do a complete car checkup and change all four tires in such a short time, then what could other people do in under two seconds?

We collaborated with influencers Speak and Stefania who started the challenge by showing what they can do in under 2 seconds on Instagram reels. Then, they asked people to remix their reels and show their own talents for a chance to win the big prize: a VIP trip to the Brazil GP.

Lots of people joined the race but Speak and Stefania had to choose three finalists each and convince people to vote them through likes and help them win the contest. 

One winner from each team went to the Brazil GP and enjoyed the VIP treatment along with influencers and VIPs from all over the world.